13 Jul Sky's "Say it with Sky"
What is this?
Sky TV has a database of thousands of hours of dialogue from the most romantic movies with lots of perfect ways to say those immortal words. That’s why Sky TV helped wannabe lovers to voice their feelings on Valentine’s Day, with ‘Say It With Sky’, a campaign utilising film clips that could be edited to deliver a personal message from Cupid
Why is it interesting?
Taking advantage of in-house content, the idea gives the possibility of increasing audience engagement and drive additional sign-ups (considering that each message is delivered to a potential new user)