13 Jul Ogilvy's Insta Intern
What is this?
Insta intern is an initiative of a marketing agancy to leverage on Instagram stories in order to engage with their audience and recruite new internes. All widgets, polls, sliders and tools were used to make people get creative and react with personal inputs to the stories themselves.
The campaign ran only for a week, but resulted in a storm of applications, 50 unique stories harvested over 2400 unique answers.
Why is it interesting?
This is great way to approach social media stories in a more engaging way which enables users to be active when approaching the brand. Indirectly, the type of questions and their replies, together with the surveys launched by the agency, represent also a great way to obtain precise insights about the audience’s taste and preferences.
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