13 Jul Nat Geo's AR Cover
What is this?
National Geographic created an augmented reality (AR) version of its April Earth Day magazine cover that Instagram users can experience on their smartphones. The AR content offers a cautionary look at climate change, showing what the world might be like in 2070. The AR experience shows a 3D computer-generated globe that smartphone users can walk around as it rotates. The globe shows yellow dots on 12 major cities. Tapping on the dots brings up current climate data for each city, some of which show a line to another city that’s expected to have the same climate in 50 years.
Why is it interesting?
A good example of how brands in the Media sector can find innovative ways to engage with their customers across different (and new) channels