Lumin's Back to School Email

What is this?

Addressing a period that is often neglected, Lumin sends out a promotional email about having its customers ready for the return to school. A special 15% discount is offered to all those students who want to take care of themselves before returning (remotely) to school.

Why is it interesting?

THe “back to school” period is oftern forgotten and Lumin leverages on it with a promotional email which stands out for its tone of voice and its directness.

Download one pager