KLM's iFly Magazine

What is this?

iFly is KLM’s travel and destination inspiration magazine. It inspires through both great video and images that unveils different destinations and themes within travel. The breathtaking images and video loading on the site as you enter, really captures a captivating mood an is unlike any other travel magazine.

Why is it interesting?

The followup communication after a travel purchase is important if a brand wants to be top of mind outside the purchase stages in the marketing funnel and this is an example of really great content set up in a really visually appealing way.