13 Jul Kitkat's Benches
What is this?
Kitkat introduced several benches looking like a kitkat bar to allow consumers to experience a different kind of KitKat break. Whatever kind of break the consumer decides to take, there’s a KitKat bench made for it. The benches featured diverse breaks that people can immerse themselves in.
Why is it interesting?
The idea creates engagement with the consumers by having them interacting with a life-size reproduction of the product. It is a great way to create awareness and user-generated content to drive additional traffic. Results:
– 6.9 views and 262 million impressions
– digit-growth of 24% in value, 21 % in volume
– 72,9 millions of Kitat sold in one year, with the brand named the most preferred imported chocolate in Manila