Kitchen Aid's "Color of the year"

What is this?

As an inspirational section on its website, Kitchen Aid presents “color of the year”. The section presents the philosophy of the color, the products that would perfectly suit it and a whole series of inspirational content about how the color can be beneficial and inspirational for the customer.

Why is it interesting?

The section is a finely balanced combination of inspirational content and product related one. In addition to that, it could be easily be rendered into a newsletter for the customers.

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