30 Jul KerryGold's Music Behind the Recipes
What is this?
Cook with the perfect soundtrack. Kerrygold is tapping into the fact that many people like to listen to music while they cook in its latest campaign. The dairy brand has created Spotify playlists to go with recipes using its range of butter, cheese and Irish Cream Liqueur. Some of the recipes were developed by influential chefs who collaborated with the brand for the creation of a whole inspiration section of their website and app.
Why is it interesting?
Kerrygold makes evident that the experience it offers does not stop of the checkout. These Spotify playlist exemplifies how a purchase oriented brand can still be part of customers’ dayly life and build a relationship that goes beyond the sheer consumption of the product.