13 Jul Instagram and Amazon's seamless Sign up
What is this?
Instagram and Amazon ask the minimum to let the user get started.
Why is it interesting?
Once the user has decided to sign up, Instagram and Amazon dont stand in
their customer way with too many questions. Allow skipping for questions which are not essential to complete sign up.
..an 11-field contact form was replaced with a 4-field
version, and form completions increased by 160%.
..a 5-field form outperformed a 9-field form by 34%. In
this one, too, there was no drop in data or lead quality. unbounce.com