15 Jul Iceland Air Next Step Visualization
What is this?
The use of visual elements on a timeline to show the passenger what is going to happen at the airport and give some of the answers to questions that the passenger might have such as: ‘How early do I have to be in the airport’?
Why is it interesting?
Using visual aids to avoid doubt from customers can take some of the stress away from them and possibly put a deduction to the number of customer service calls that would have been made
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