13 Jul Hublot's Wechat Loyalty Program
What is this?
Three new Hublot watches were released via the Hublot WeChat Member Centre for Hublot members only. Hublotistas will have the chance to order their timepieces before it will be available worldwide
Why is it interesting?
The offer is a good example of how to engage and drive sales through alternative channels, giving an elitarian feeling to all the customers who accessed Hublot’s wechat channel