Hertog Jan’s Digital Ageing Cellar is a whole new website launched by the Hertog Brewery. From now on every bottle of Hertog’s Grand Prestige comes with an immersive 6-year masterclass to prepare both the bottle and the senses for the ultimate flavour experience.

Beer lovers register their bottle and discover how to perfectly store it at home. Each year users unlock a new content chapter with master brewer Gerard, the face of the brand’s craftsmanship, explaining the evolution in their beer’s flavour. With details such as a growing layer of dust on the bottles in your personal digital cellar, the master brewer prevents users from an early check-out. After 6 years, when it’s time to open the bottle, Gerard gives tips on the best way to enjoy the aged beer.