13 Jul Glade's Scent
What is this?
Glaze filled delivery pillows with its latest fragrances, making more relevant for online shoppers to purchase air care products. Glade partnered with Walmart and found a way to enable consumers to sample our fragrances when shopping online and to make Walmart delivery more interesting and surprising.
Why is it interesting?
Glaze maanged to turn a boring and ignored object into an engaging and inspiring cross selling tool, relevant both for Glaze’s customers and Waltmart’s ones. The idea resulted in:
– 83% sales lift on Walmart.com during first week
– 11Million+ Impressions during the first month