Fitbit' s Adventures

What is this?

Fitbit provides its customers with tracking devices and apps to monitor their health and their sport activities. The app comes with a new feature, “the Fitbit’s Adventure”, which gives the possibility of having a virtual overview of all the different natural track around someone’s place. Each track comes with challenges, treasures and rewards to be discovered and shared among friends.

Why is it interesting?

The app takes one step further from the conventional tracking apps, inspiring the user with new track to follow during his weekly run and pushing him to improve through new discoveries to be made and the possibility of sharing them with other users.