10 Jul Amazon's Feel Good Shopping
What is this?
Amazon offers their customers to shop with the same prices as they are used to, but will donate 0.5% of eligeble purchases to the charitable organization of the customer’s choice. €169M has been donated to charities so far.
Why is it interesting?
Amazon Smile create a secondary purpose to my shopping that pushes me towards a purchase decision. Supporting a charity in Reduces negative feeling that might be a barrier in making a purchase decision, and therefore increases the likelyhood of a purchase decision and in the long run increases conversion.