30 Jul Brava's Welcome Emails
What is this?
Brava provides customers with a nice looking two-steps welcome program combined with an intimate and fun tone of voice.
Why is it interesting?
The first email introduces the brand to the customer, explaining key concepts such as how the tool works and how it can be used. The second one justifies the quality of the tool by giving an overview of the feedback received from the press and other customers. The use of visuals and gifs makes everything look simple and easy to understand.
Sources
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