30 Jul Alaska Airlines' Year in Trivia Email & Quiz
Look back at your travel year and earn rewards playing Trivia. Alaska Airlines engaged with its passengers with a Year in Review email experience that reinforced their loyalty to the brand by reconnecting them to their travel experiences. Using their own data and a strong brand voice, the flight company fostered engagement and spurred bookings with a personalised communication that got them flying again. In addition to their personal wrap-up, passengers could also access and online page with Trivia game experience: by answering correctly to the 10 questions (all about the brand values and identity), it was possible to earn special discounts and promotions.
Passengers move from one company to another following deals and positive experiences. With such a personalised program, Alaska managed to stay present in its customers’ mind and reinforce the relationship already created. On top of that, the Trivia experience is a fun way to enhance the consolidation and at the same time create brand awareness and drive sales.