General Motors has equipped its latest vehicles with Marketplace. The technology is in-car app which utilises vehicle data to add context to customer transactions. For example, the platform can display the location of a nearby fuel station offer when a driver’s fuel level is low or a take-out pizza special near dinnertime.

Drivers can just click on the icon of the chosen location, pay directly through the app and get their product straight away. Marketplace comes with downloadable apps of different partner brands such as Domino’s pizza and Shell.