20 Jul 1-800 Flowers' Gifting Experience
1-800-Flowers.com launched an e-gifting experience to eliminate the friction and pain points associated with sending gifts. 1-800-Flowers.com offered customers the ability to e-gift any product they wished to send. Customers could instantaneously and seamlessly send digital gifts to expresses their sentiments and let the recipients know a physical gift was on the way. Additional features allowed recipients to choose when and where they would receive gifts, and they had the option to swap a gift for another gift from any of the 1-800-Flowers.com family of Brands.
The e-gifting experience could be broken down into three simple steps:
1) Sender shares a gift link via any preferred method: email, Facebook Messenger, SMS text, or a copied link.
2)Recipient accepts the gift or swaps it for something else from any of 1-800-Flowers.com’s family of brands and indicates when and where to have the gift delivered.
3) Sender gets an alert to complete the purchase.
The gift experience manages to address many of the main problems related to buying something for someone else: 1) the sender doesn’t know the recipient’s delivery address
2) the sender doesn’t know which gift to get
3) the sender doesn’t know when to send the gift.
It hence allows for a new degree of possibilities which do not bind the sender to time and space.