15 Jul Benetton's "How Do You Feel Today?"
What is this?
From the drop-down menu of the homepage of the website it is possible to give an answer to “how do you feel?” through the selection of a color. The page the user is then directed to is a combination of editorial content and product reflecting the answer given.The page tries to give more insight the color chosen and to which mood is generally associated to.
Why is it interesting?
It engages proactively with the user and creates new possibilities for discovering new products.
Sources
Download one pager