Tommy Hilfiger partnered with Facebook to launch SideFlix: the platform’s first multiscreen video experience. Activated through Facebook Messenger, Tommy Hilfiger’s SideFlix invites friends to connect, line up their phones, and watch as their Fall lookbook magically unfolds across multiple devices. The video seamlessly adjusts to screens of different sizes, with every additional phone unlocking a new collection of looks.

All the outfits displayed are tappable so that the users can add them to their carts/wish lists