13 Jul Chiquita's Spotify Labels
Chiquita put scannable Spotify codes on its blue banana stickers to let customers hear playlists and five remixes of its original 1950s jingle.
The banana company also created special “Golden Banana” stickers that give fans a chance to unlock games and music-inspired prizes. The five playlists have uplifting themes such as “feel happy” with trending songs, “smile workout” with high-energy tracks, “cook and dance” for setting the mood, “classics” with past hits and “tropical vibes” that is rooted in Chiquita’s heritage.
Chiquita has found an interesting way to leverage on something oftern ignored as stickers to create a gamified multi-channel experience. With a combination of offers and brand-related content, the idea combines an increase of brand awareness together with the possibility of driving additiona purchases.