13 Jul Nike's Home Run Club on WeChat
What is this?
Nike has launched a Wechat channel where customers can engage with each other and follow Nike’s programs to stay fit during lockdown. The chat can be accessed by scannic a QR code from the Wechat app.
Why is it interesting?
Nike gives a good example of how to engage through alternative channels and in different ways during unexpected times. Through Wechat customers can still find themselves engaged and keep Nike on top of their minds when it comes to sport and fitness.
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