Kroger's Food as Medicine

What is this?

Kroger is piloting a program in which physicians can write “food prescriptions” that patients fill at a local store under the guidance of a Kroger Health professional. At the store, a dietitian provides personal nutrition counseling and food suggestions to help the patient better manage the disease, in line with the doctor’s orders. The end purpose is to teach customers to use Kroger’s healthy nutrition app

Why is it interesting?

The projects finds a smart way to have customers getting used to Kreger’s app suggestions by giving them the feeling that Kroger cares about thei nutritional needs. Customers are more convinced to visit Kroger stores, an opportunity which also stimulates cross and deep selling