13 Jul Secret Cinema's Secret Sofa Email
What is this?
Secret Cinema has partnered Häagen-Dazs to launch a weekly home-entertainment series.
Named “Secret sofa”, the weekly screenings are preceeded by newsletters revealing the film of the week and how to access it.
There is also be a pre-screening narrative, allowing the audience to dress up as key characters, learn choreographed dances, make props, create playlists on Spotify and combine the movie with the best Hagen Dazs icecream
Why is it interesting?
The newsletter takes advantage of the COVID period to engage with its users. By giving advice to set the movie scene properly, it curiosity about the information given by the newsletter itself providing ad the same time cross sellig advices
Download one pager