13 Jul New York Public Library’s Insta Novels
What is this?
The New York Public Library is taking classic novels and transforming them into animated Instagram Stories. “Insta Novels” are converting books into a fun, more eye candy-driven format that could draw in a generation of younger readers. The text is included in full, augmented throughout with bits of animation and modern illustrations.
Why is it interesting?
The idea takes advantage of new channels to allow younger generation to engage with a product and a service belonging to a non-digital environment. In this way the idea increases engagment on the Social media pages of the brand and creates awareness about its offers.